Bart Story, Longtime Entertainment Research Executive, Dies at 63

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Imagine if you had a big box of Legos, and each Lego piece represented a little bit of knowledge about movies and TV shows. Bart Story was like the master builder who knew how to put all these pieces together to help people understand what movies or TV shows they might like. He was really good at this and did it for many, many years. Sadly, he has passed away at the age of 63. People who make movies and TV shows will miss him because he helped them know what audiences enjoyed watching.

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Bart Story was a super important person in the world of movies and TV shows. He worked at a place called MarketCast, where his job was to figure out what people thought about movies before they were released to the public. He did this for over 20 years, which is a really long time! Before that, he worked for the Video Software Dealers Association (VSDA) and Screen Actors Guild (SAG), where he also helped understand what people liked to watch.

He was like a detective for movies, using clues (like surveys and data) to solve the mystery of whether a movie would be a hit or a miss. His work helped moviemakers decide how to make their movies better and how to show them to the right people. Unfortunately, Bart Story passed away at the age of 63, and a lot of people in the entertainment industry are sad because his work was really valuable to them.

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Bart Story was a significant figure in the entertainment industry, particularly in the area of market research. He spent over two decades working for MarketCast, a company that specializes in analyzing how audiences will react to films and TV shows before they are fully released. This kind of research is crucial because it helps movie studios and television producers tweak their marketing strategies and sometimes even the content itself to better appeal to viewers.

Before his long stint at MarketCast, Story worked for the Video Software Dealers Association (VSDA) and Screen Actors Guild (SAG), two organizations that play key roles in the distribution and production sides of the industry, respectively. His career essentially revolved around understanding and predicting consumer behavior, which is a cornerstone of successful entertainment ventures.

The death of Bart Story at 63 marks a significant loss for the research side of the entertainment industry, which often operates behind the scenes but is integral to the commercial success of films and shows. His contributions would have had a lasting impact on how products are presented to and perceived by audiences, shaping the strategies that decide the fate of many entertainment projects. As the industry continues to evolve with new streaming platforms and changing viewer habits, the foundational work by professionals like Story will remain critical.