Brad Turcotte Named SVP of Country at TEG Live

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Imagine if you had a big box of Legos but didn't know the best way to build a super cool castle. You'd probably want to bring in a friend who's really good at building Lego castles, right? Well, TEG Live is like that. They organize big music shows where people go to see their favorite singers. Brad Turcotte is like that friend who’s really good at organizing country music shows. So, they asked him to help make their country music concerts even more awesome. He’s like the captain of the country music team now!

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TEG Live is a company that puts together big music events where people come to see their favorite artists perform live. They want to make their country music concerts even better and more popular around the world. So, they've hired Brad Turcotte, who has a lot of experience in making country music popular, not just in the U.S. but globally. He used to work with some big music companies like UMG Nashville and Big Machine, where he helped make country music famous internationally.

Brad’s new job is to be the Senior Vice President of Country Music at TEG Live. This means he will be in charge of making sure their country music concerts are the best they can be and that more people in different countries can enjoy them. It’s like when you’re playing a video game and you bring in a special character who has awesome skills to help you win more levels—that’s what TEG Live is hoping Brad will do for their country music events.

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TEG Live, a branch of the TEG group which is known for organizing large-scale live events and also running the ticketing giant Ticketek, is aiming to expand its footprint in the global country music scene. Recognizing the growth potential in international markets, they've brought Brad Turcotte on board as their Senior Vice President of Country. Brad has a strong background in this genre, having previously worked with UMG Nashville and Big Machine, where he played a significant role in shaping the international strategies for country music.

This move comes at a time when the global appetite for country music is increasing, and having someone like Turcotte, who has both the experience and the industry connections, is crucial for TEG Live’s ambitions. His role will likely involve not only enhancing the quality and appeal of their existing country music events but also possibly expanding these events into new markets, tapping into his expertise in international strategy.

The strategic hire points towards TEG Live's commitment to not just enhancing their offerings in the country music genre but also ensuring they remain competitive on a global scale. This could have broader implications for the live music industry, potentially influencing how country music is marketed and consumed worldwide. It will be interesting to see how Turcotte’s influence will shape the future concerts and events TEG Live plans to roll out.