TikTok is letting users control how much AI content they see

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Imagine you have a magic box that shows you fun videos. Now, some of these videos are made by people, and some are made by a smart robot (let’s call it the Video Robot). TikTok, which is like a huge collection of magic boxes, has decided to give you a special remote control. With this remote, you can tell your magic box if you want to see more videos made by people or more by the Video Robot. And to make things even cooler, TikTok is putting a tiny, invisible sticker on the robot's videos so your magic box knows exactly which ones they are. This way, you get to watch exactly what makes you happiest!

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TikTok is a popular app where you can watch lots of short, fun videos. Some of these videos are made by people like you and me, and some are created by artificial intelligence (AI), which is a kind of smart computer program that can make videos all by itself. TikTok has introduced a new tool that lets you decide how many videos made by AI you want to see when you're scrolling through TikTok.

This is kind of like having a volume control for AI videos. If you turn it up, you see more AI videos and if you turn it down, you see fewer. To help make sure this works right, TikTok is also going to start putting invisible marks on videos made by AI, kind of like a secret code that only TikTok can see. This tells the app which videos are made by AI so it can follow your volume settings correctly. This new feature is just one more button in the settings area where you can already adjust other things about your TikTok video feed.

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TikTok, a major player in the social media landscape, is rolling out a new feature that addresses how its feed integrates AI-generated content. Users will soon have the ability to adjust a control, sort of like a slider, to determine how much content produced by artificial intelligence appears in their video feeds. This is significant because AI-generated content has been increasing, and not everyone may enjoy or trust it as much as content created by actual humans.

To ensure this feature works seamlessly, TikTok plans to implement invisible watermarks on AI-generated videos. This way, the app can accurately identify and categorize these videos according to user preferences. It's a move towards greater transparency and user control, likely in response to mixed feelings about AI content among users and ongoing discussions about the ethical implications of AI in media.

This adjustment not only gives users more control over their viewing experience but also places TikTok at the forefront of a larger conversation about the role of AI in content creation. The tech community and regulators are watching closely, as this could set precedents for how other platforms manage AI content. The broader implications are vast—ranging from impacts on the digital content economy to influence on public perceptions of AI. As AI continues to evolve, how companies like TikTok manage these tools will likely influence policy and user engagement strategies across the industry.